Silver Addy Award / Packaging / AAF Greenville
As a lifelong camper, people watcher & dedicated Brevard off-grid rough and tumbler, I have the authority to say that each person falls into a specific category of camper-- the hardcore, the glamper, the zen.
There's Scott, a geology professor, former rafting guide, and IPA lover, a hardcore at heart. There's Louisa, in need of AC, a warm shower, lover of a puffer, never not glamping. There's Wren, an artist, and painter, who enjoys a sweet smoke, zen & in the moment. Each a lovable happy hiker, with their quirks & merit.
So which happy hiker are you?
Each of the three character illustration's head matches the ingredients or flavors of each beer, with the hardcore having a hops head, the zen having a blue raspberry head, and the glamper having a kiwi head.
This is a graduate school project and not a real beer brand or line.