Silver Addy Award / Packaging / AAF Greenville
Mrs. Meyer's, the tried and true household product line, offers customers a range of garden fresh scents and assurance of all-natural ingredients, without a true brick & mortar store of their own. Through this brand expansion, I address the four facets of Mrs. Meyer's brand that are missing. By channeling the comfortable and warm energy of the existing brand's social media, product line, & website, Mrs Meyer's General Store & More is created.
This is a graduate school project and not a real brand expansion. Product photography by Andrew Huang.