Gold Addy Awards / Out-of-Home Poster / AAF Greenville & AAF District 3
The Pink Tax is a thorn in the side of any woman or person assigned female at birth. Lawmakers make no extreme effort to acknowledge the harm the pink tax and its subset, the tampon tax, do for women everywhere. Many average Joes and normal Nancys don't even realize the Pink Tax exists. Well, not anymore! Through this campaign, we target the lawmakers, the influencers, the activists, and the ordinary, by hijacking the ordinary everyday things and implementing them into the guerrilla marketing campaign, The Pretty Ugly Pink Tax.
This is a graduate school project & not an actual guerrilla campaign. All sources are credited at the bottom of the infographic & webpage.